"200, 200, do I hear 210, how about 215? I have 215, do I hear 220? Don't be shy, 220, going once, going twice, sold to the men in the mustard shirt."
When I saw the sign "Shy Auction Co.", I thought of a shy person trying to place a bid at a live auction - not very successful.
Also, if someone made a purchase and paid with a stolen checkbook, he would not have to look far to get bail bonds. How convenient!